Wayfinding

This amazing museum in El Paso is consistently in the top 3 items of things to do in El Paso on Trip Advisor. However, fantastic location and free parking wasn’t enough to overcome some tricky navigation issues of one-way streets downtown. Their front desk constantly fielded calls for directions, yet people kept driving past their parking lot, and would even walk past the front entrance! After carefully  analyzing their location and working closely with them, I created this visual map with color coordinated written directions. Calls for directions have diminished tremendously, and their patrons can easily navigate to their location without frustration.