Careful attention was paid to the target market for this product as well as current competitors and how this package would look on those big box shelves. Adding color, with a glossy bag finish, along with a strong red and black color scheme put Road Rescue ahead of their competition.
Marketing material came next. Tradeshow banners, signs, business cards, flyers, ads, you name it, they printed it.
Although their web presence is small, they wanted to be able to direct customers to their instructional video. So a simple, small website was built to match the styling of their retail package.